Something I've said before is that I think you've got to get him the ball (anyway you can) some 15 times a game. Its a bit unfair to give him 2 catches and some runs up the gut and expect him to break one. He needs more chances to do it. Build an offensive game plan around him - start with him in the gun - give him a bubble screen then come right back to him on the next play with a sweep and then run him on the outside on a 9 route etc.
I think planning a game around him would be overkill, I agree he'd probably do better with more touches , but who wouldn't? He needs to earn the touches and right now I think the "we have to get him the ball" position is giving him credit for being something he's only shown glimpses of.
Making him the focal point of the offense is a recipe for disaster if he get's hurt and at his size that's pretty likely, then what?
That near disaster when he retreated into the endzone with that missed field goal was one of the most boneheaded things I've seen , and it illustrated his indecisiveness that he's seemed to lack all along .
My opinion of the kid is he's been the fastest guy on the field all his life and expects that to carry him ,still sees himself as a star and everyone keeps feeding that impression by insisting he has to get the ball,
IMO the more you force it the worse it becomes, they need to put him on the outside let him run by some people and if nothing else open the underneath routes or something cuz what's happening now isn't working.
AZ plays a lot of single high safety and stacks the box so one of our outside guys is going to be covered man to man so if it's him maybe this week he can break out.