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People like the Raiders name and uniforms. They like the pirate and black color. it makes them seem "gangsta". A lot of their fans are probably gang members.
More true than you might know. Back in the 80's and 90's the Raider games were chock full of gangbangers. I read an article back in Jan/Feb last year that stated a number of the owners do NOT want the Raiders in LA for that very reason.