Amazon renews Thursday Night Football streaming deal for two more years

[Prime Time]

http://profootballtalk.nbcsports.co...al-includes-30-million-in-free-nfl-marketing/

Amazon’s TNF deal includes $30 million in free NFL marketing
Posted by Mike Florio on April 19, 2017

Amazon will be paying $50 million to stream five Thursday night games in 2017. But that’s just part of the value the NFL will realize.

According to Bloomberg (via SportsBusiness Daily), the deal between Amazon and the NFL includes “as much as $30 million” in “marketing and promotion.” This pushes the total value (abacus engaged) to $80 million for one year.

Specifically, Amazon will promote the NFL across its various platforms as part of the contract.

The actual value of that promotion to the league along with the actual cost of it to Amazon likely will be something other than $30 million. But the number assigned to the gesture by the accountants suggests a serious commitment by Amazon to push the shield.

That makes sense. Amazon could be one of the primary candidates to purchase the rights to Monday Night Football when the current TV deals expire after the 2022 season. ESPN will be hard pressed to fork over $2.5 billion or more per year for the games, and Amazon may be willing to roll the dice on what would result in an explosion of $99-per-year Amazon Prime memberships.

Along with advertising that would be targeted to the buying habits of each user and the ability to press a button in order to replenish the personal supply of Right Guard, Rogaine, and/or Viagra.

Not that I use more than two of those products.

 

[VeteranRamFan]

http://profootballtalk.nbcsports.co...al-includes-30-million-in-free-nfl-marketing/



Along with advertising that would be targeted to the buying habits of each user and the ability to press a button in order to replenish the personal supply of Right Guard, Rogaine, and/or Viagra.

Not that I use more than two of those products.

I've been meaning to talk to you about that stank.

 

[kurtfaulk]

Nobody pays that. They give it away these days.

And it'll be more than that a few years after they start streaming.

They will follow the boxing model, it's the most profitable PPV setup. Different games will have different prices.

Greedypeople.

The nfl has already lost me. I used to buy gamepass every year. Last year they changed their pricing in that you had to buy the post season package included in your gamepass. You can watch every post season game for free, why would you pay extra for it? So the price jumped from about $180 to $250. I couldn't justify paying that kind of money so i ended my subscription and probably will never renew it out of principal. I'm sure there are many overseas fans that wouldn't fork out the extra money.

.

 

[Prime Time]

http://profootballtalk.nbcsports.co...play-by-play-on-nbcs-thursday-night-football/

Mike Tirico to call play-by-play on NBC’s Thursday Night Football
Posted by Michael David Smith on May 31, 2017

Getty Images

Mike Tirico will be spending more time in the booth and Al Michaels will get a relaxed schedule this season.

Tirico is taking over for Michaels as the play-by-play announcer on NBC’s Thursday Night Football broadcasts for 2017. Michaels will continue to call Sunday Night Football, and Cris Collinsworth will remain the analyst for all of NBC’s NFL games.

The NFL has an agreement with both CBS and NBC that the networks will use their top broadcast teams for Thursday Night Football. For CBS, that means Jim Nantz and new arrival Tony Romo, who replaces Phil Simms. For NBC, that has meant Michaels and Collinsworth, but the NFL confirmed that it has approved Tirico stepping in for Michaels.

Prior to joining NBC last year, Tirico was the lead voice on ESPN’s Monday Night Football broadcasts.

 

[DaveFan'51]

http://fortune.com/2017/04/04/amazon-nfl-streaming-thursday-night-football/

Amazon Signs Big NFL Streaming Deal
Reuters

Photograph by Getty Images

Amazon.com will stream 10 Thursday night games for the National Football League this year, a company spokeswoman said on Tuesday.

Amazon has bought the rights to stream the games for about $50 million and will offer it for free viewing to its Prime subscribers, technology news site Recode reported earlier on Tuesday.

Last year Twitter bought the rights to live stream 10 NFL Thursday night games for a much smaller fee of $10 million.

The deal comes as sports fans are increasingly relying on the internet to watch video at the expense of traditional cable and satellite connections.

I'll still go my regular Cable / Satellite route!

 

[Prime Time]

http://profootballtalk.nbcsports.co...on-to-charge-2-8-million-for-tnf-ad-packages/

Report: Amazon to charge $2.8 million for TNF ad packages
Posted by Mike Florio on June 22, 2017

Getty Images

Those who hope to advertise their goods and services during Thursday night games streamed by Amazon now know what it will cost. It’s still not clear to the rest of us what they will get.

According to Reuters, Amazon will charge $2.8 million for ad packages.

Amazon reportedly can sell 10 30-second spots per game. It’s unclear what an advertiser precisely will receive in exchange for the $2.8 million. Per the report, the $2.8 million package consists of 30-second ads throughout the 10-game slate that will be streamed by Amazon.

Reuters notes that published reports indicated Twitter sold packages a year ago at prices ranging from $2 million to $8 million. Without more details are to everything that each package provided to advertisers, it’s impossible to compare Twitter’s deal to Amazon’s.

Twitter reportedly paid $10 million to stream 10 games last year. Amazon reportedly will be paying $50 million for the 10 games, along with (again, reportedly) $30 million in free marketing.

Sources familiar with the deal separately have insisted PFT that the $50 million and $30 million figures are inaccurate, raising the question of whether someone is pumping up the perceived price to be paid by Amazon in order to create the impression that the right to carry the games carries greater value than it actually does.

With the current broadcast deals expiring across the board in five years and with real questions lingering about where the multiple billions will come from the next time around, it makes plenty of sense to create the impression that companies continue to pay way too much for the ability to show NFL games. Even if, you know, they aren’t.

 

[Loyal]

Amazon is becoming a monster and is endangering brick and mortar stores, including supermarkets after buying Whole Foods. I understand the self interest in buying things at the cheapest available price, because I do that myself...and there were consequences in my small town.

I live in a very small town, near a town of 25,000 which is where we have to shop. Our Walmart added a grocery store to become a SuperWalmart. The first 6 months that Walmart grocery store had the best selection and the lowest prices, and it wasn't long before it closed two other regional SuperMarkets in town. After those two were shut down, Walmart raised prices. It's pretty much a certainty that Amazon will do similar things after to destroys the brick and mortar competition and the contributes to the rapid decline of sattelite/cable providers. That's change, I guess...After Amazon goes through the same process of killing competition and raising prices afterwards, there will arise competition that is cheaper....Like our Walmart has cheaper prices again, because another international grocery store arrived with cheaper prices, which you guys probably have too, Aldis.

It's funny seeing the Walmart reacting to Aldis pricing structure, because they had to..lol

 

[shaunpinney]

Amazon is becoming a monster and is endangering brick and mortar stores, including supermarkets after buying Whole Foods. I understand the self interest in buying things at the cheapest available price, because I do that myself...and there were consequences in my small town.

I live in a very small town, near a town of 25,000 which is where we have to shop. Our Walmart added a grocery store to become a SuperWalmart. The first 6 months that Walmart grocery store had the best selection and the lowest prices, and it wasn't long before it closed two other regional SuperMarkets in town. After those two were shut down, Walmart raised prices. It's pretty much a certainty that Amazon will do similar things after to destroys the brick and mortar competition and the contributes to the rapid decline of sattelite/cable providers. That's change, I guess...After Amazon goes through the same process of killing competition and raising prices afterwards, there will arise competition that is cheaper....Like our Walmart has cheaper prices again, because another international grocery store arrived with cheaper prices, which you guys probably have too, Aldis.

It's funny seeing the Walmart reacting to Aldis pricing structure, because they had to..lol

Got to love Aldi's!

This always happens in all facets of industry, there is always someone who will offer a better / cheaper solution / product. It's all supply / demand and convenience.

I'm an Amazon Prime member and I love the service I get from it - my kids love the Original Prime content too - their production levels are so good as well as the vintage cartoons they have on there.

So I'm happy that I'll be able to watch TNF on a decent stream, not the dodgy ones I have to endure here in the UK.

 

[UKram]

Got to love Aldi's!

This always happens in all facets of industry, there is always someone who will offer a better / cheaper solution / product. It's all supply / demand and convenience.

I'm an Amazon Prime member and I love the service I get from it - my kids love the Original Prime content too - their production levels are so good as well as the vintage cartoons they have on there.

So I'm happy that I'll be able to watch TNF on a decent stream, not the dodgy ones I have to endure here in the UK.

NFL gamepass for me its always been a good stream depending on my net connection

 

[shaunpinney]

NFL gamepass for me its always been a good stream depending on my net connection

I may be investing in gamepass this year too you recommend @UKram ?

 

[Prime Time]

http://profootballtalk.nbcsports.co...-amazon-deal-shows-where-nfl-is-headed-on-tv/

Robert Kraft: Amazon deal shows where NFL is headed on TV
Posted by Michael David Smith on June 23, 2017

Amazon will stream NFL games to its Prime subscribers this season, which represents a new source of revenue for the NFL, but a small one: Although the precise amount of money Amazon has paid for NFL deals has been disputed, suffice to say it’s peanuts compared to what NBC, CBS, FOX, ESPN and DirecTV pay for the rights to show NFL games on traditional television.

But while online streams are a tiny fraction of the NFL’s revenues today, that won’t always be the case, according to Patriots owner Robert Kraft. Eventually, Kraft believes, over-the-top content will replace traditional television for the NFL.

“This year we’re with Amazon and for us the future is OTT,” Kraft said, via the New York Post. “We’ll be very interested to see how Amazon goes as it’s behind the paywall. The thing we have to be careful of is millennials. They don’t watch TV, they don’t have TVs or subscribe to cable. So we have to bring that audience in. Partly it’s done through fantasy games and linking to that. Over-the-top is a great opportunity.”

Kraft is probably right about that: A younger generation of fans wants to watch football on phones and on the go, not while sitting in the living room in front of the TV. The NFL needs to figure out how to keep those fans involved — and how to bring in the same kind of revenue from those fans that it brings in from traditional TV viewers.

 

[UKram]

I may be investing in gamepass this year too you recommend @UKram ?

absolutely i havent invested the last couple of years as i grew weary of watching the rams not be competitive and watched them on redzone (when we got there )

but this year with McVay at the helm im all in on game pass

 

[shaunpinney]

absolutely i havent invested the last couple of years as i grew weary of watching the rams not be competitive and watched them on redzone (when we got there )

but this year with McVay at the helm im all in on game pass

Thats how I feel this year...

 

[yrba1]

Amazon is becoming a monster and is endangering brick and mortar stores, including supermarkets after buying Whole Foods. I understand the self interest in buying things at the cheapest available price, because I do that myself...and there were consequences in my small town.

I live in a very small town, near a town of 25,000 which is where we have to shop. Our Walmart added a grocery store to become a SuperWalmart. The first 6 months that Walmart grocery store had the best selection and the lowest prices, and it wasn't long before it closed two other regional SuperMarkets in town. After those two were shut down, Walmart raised prices. It's pretty much a certainty that Amazon will do similar things after to destroys the brick and mortar competition and the contributes to the rapid decline of sattelite/cable providers. That's change, I guess...After Amazon goes through the same process of killing competition and raising prices afterwards, there will arise competition that is cheaper....Like our Walmart has cheaper prices again, because another international grocery store arrived with cheaper prices, which you guys probably have too, Aldis.

It's funny seeing the Walmart reacting to Aldis pricing structure, because they had to..lol

Agreed, I love Amazon Prime but I noticed small businesses getting hurt by their practices. I'm hoping that barriers of entry can be lowered for them in the near future, small businesses are the backbone of the middle class

 

[Prime Time]

http://profootballtalk.nbcsports.co...t-football-streaming-deal-for-two-more-years/

Amazon renews Thursday Night Football streaming deal for two more years
Posted by Michael David Smith on April 26, 2018

Thursday Night Football will continue to be available on Amazon Prime.

The NFL and Amazon announced today that they have reached an agreement on a two-year deal for Thursday night games to air on Amazon in 2018 and 2019.

Although traditional TV ratings aren’t released for Amazon Prime, and neither party revealed how much Amazon is paying for Thursday night rights, this is not believed to be a particularly big deal, either in terms of the number of viewers or the amount of money it brings in.

Instead, the deal is more about the NFL putting a toe in the streaming water, and about Amazon having some small partnership with the biggest property on American television.

Some day, streaming may be a big enough business that an NFL rights deal could go exclusively to streaming. That day is not particularly close, but if the day ever comes, the Amazon deal will have paved the way.

 

[A.J. Hicks]

I wish I could add all the Rams games to my Amazon Prime or Netflix!

 

[yrba1]

Basically they're going to ramp up their Prime memberships this year.

It's already going up $119 annually this coming month
https://www.cnbc.com/2018/04/26/ama...of-its-annual-prime-plan-effective-may-1.html

 

[Pancake]

Maybe it's different if you stream to a TV but when I tried watching a game last year on my PC. It was really low quality.

 

[Mackeyser]

Nice but what I really wanna know is.....

Whatever happened to Amazon using drones to deliver packages less than 2 lbs????

Pretty sure it's in Alpha right now in a few areas.

We may see a larger beta in areas of typically low wind, but we'll see.

 

[HeiseNBerg]

Maybe it's different if you stream to a TV but when I tried watching a game last year on my PC. It was really low quality.

Last year I wanted to see how Amazon's streaming quality of TNF games looked on their FireTV box, so I watched about an hour of a TNF game (Jets vs who cares). A few weeks later, Yahoo was streaming one of the Sunday morning London games (Ravens @ Jaguars), so I pulled up that game on the FireTV.

Yahoo's streaming quality of live football was far superior to Amazon's. The picture quality for both was really good, but the motion quality is where Yahoo stood out -- it was like watching a network TV broadcast. Amazon's video motion, on the other hand, had some jutter to it. You could tell you weren't watching live TV.

Amazon needs to step it up on the video motion quality for the live games.